Brexit Would Force Ad Firm JCDecaux to Rethink U.K. Commitment
- Co-CEO Decaux says leave vote could lead to breakup of U.K.
- Decaux: ‘We can feel the uncertainty in advertising demand’
JCDecaux: Brexit Would Pave Way for U.K. Breakup
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JCDecaux SA, the world’s biggest outdoor-advertising company, would reconsider its investment in the U.K. if voters there decide to leave the European Union, Chairman and co-Chief Executive Officer Jean-Francois Decaux said.
Uncertainty ahead of the June 23 referendum is reflected in advertising demand, Decaux said Friday in an interview with Bloomberg Television from a conference in St. Petersburg. April was soft for TV and billboard advertising, he said, citing housing and car sales, while May was better.