Trump Defies Growth in Political Ad Spending, for Now
Donald Trump may not need television ads, but other campaigns still do.
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Priorities USA Action, the Democratic super-PAC that backs Hillary Clinton, said in mid-May that it had reserved $96 million in television airtime leading up to the November general election. The announcement was calculated to telegraph the seriousness of the Democrats’ campaign against presumptive Republican nominee Donald Trump.
Trump responded with a short, cheaply made video featuring a photograph of a young Bill Clinton smoking a cigar transposed with an image of the White House. The voices of two women who claim the former president made unwanted sexual advances plays in the background. “Here we go again?” pops up in the closing frame. The clip, posted to Instagram, went directly to 1.6 million people.