The Wharton Grad Sensing a Fortune in the World's Most Toxic Air
- Entrepreneur sees $30 million revenue in masks, purifiers
- Sales of nebulizers to ease respiratory spasms are surging
A motorcyclists travels along a road shrouded in smog in New Delhi, India, on Jan. 11.
Photographer: Prashanth Vishwanathan/BloombergThis article is for subscribers only.
Murky air means money for New Delhi businessman Jai Dhar Gupta.
The 43-year-old Wharton graduate began selling pollution masks last year in India, home to some of the planet’s most toxic cities. Gupta reckons he’ll sell 70,000 from January to March -- as much as the whole of 2015 -- and may buy an equity stake in the U.S. company that owns the rights to the products.