Pursuits

Nasty Gals ♥ Courtney Love’s Style

The online fashion retailer taps into a ’90s grunge revival.

Sophia Amoruso, Courtney Love, and Sheree Waterson attend the launch party for Nasty Gal’s “Love, Courtney” collection on Jan. 13 in Los Angeles.

Photographer: John Sciulli/Getty Images for Nasty Gal

“Nasty Gal is not a brand for wallflowers,” says Sophia Amoruso, founder and owner of the 10-year-old teen fashion label. Which explains the collaboration with rock icon Courtney Love: “She has such a singular style.  … She’s provocative, she’s uninhibited. I would say we’re a provocative brand.”

The 18-piece “Love, Courtney” collection, a first for the label and musician, goes on sale on Jan. 14 and features ’90s grunge-inspired items, including what the first-time designer calls a floaty kimono ($188), bra with a choker ($48), and head-to-toe lace bodysuit ($108)—all drawn from her days as lead singer for the group Hole and as wife and muse of Nirvana frontman Kurt Cobain. “It’s modern but slightly nostalgic,” Love said on a recent podcast.