China Has Hollywood’s Attention. It Wants More

Alibaba’s Jack Ma, China’s second-richest person, made headlines last year when he visited Hollywood looking for deals. He met with studio executives such as Sony Pictures’ Michael Lynton and sat courtside at a Los Angeles Lakers game with superagent Ari Emanuel and actor Jet Li. One memento of the trip surfaced this summer in the form of the Paramount Pictures hit Mission: Impossible—Rogue Nation. Alibaba Pictures Group invested in the feature, which generated $479 million in global box office through Aug. 30, and got the rights to sell merchandise and tickets to its 367 million customers in China when the film opens there on Sept. 8.

The deal with Viacom’s Paramount is one of more than a half-dozen in the past year between U.S. studios and Chinese companies that are quickly putting down roots in Hollywood. Alibaba, Dalian Wanda Group, Huayi Brothers Media, and others want to funnel films through their media outlets at home, as well as deepen their understanding of the lucrative business. “China is trying to learn why Hollywood is so successful,” says Stanley Rosen, a University of Southern California political science professor who studies the relationship between the mainland and the U.S. film industry. China, he says, wants to master the business “from the bottom up.”