Discovery’s High Short Interest Is Bullish on U.S. Ad Spend Gain
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Discovery Communications Inc.’s stock is leading the broader market as investors bet advertising revenue will improve, buoying its profitability.
Class A shares of the Silver Spring, Maryland-based company have outpaced the Standard & Poor’s 500 Index by 11 percentage points since Feb. 5. The stock price ratio is rising from the lowest since March 2010, after almost two years of declines -- see chart.