Big Tobacco's Pacific Trade-Pact Fight

Big Tobacco and the battle for the Pacific Rim
A pack of Philip Morris International Bond Street cigarettesPhotograph by Carla Gottgens/Bloomberg

Images of rotten teeth and cancerous lungs on cigarette packs in Australia have commanded much of the recent attention in the global war between health advocates and the tobacco industry. But next year a battle over a little-known trade treaty could discourage other nations from adopting tobacco controls as stringent as Australia’s plain packaging law.