Best Buy Updates Decade-Old Site to Double Online Sales
This article is for subscribers only.
When Best Buy Co. unveiled its new rewards program last month, riffing on the word “my,” the name had a familiar ring.
“My Best Buy” sounds a lot like “My Macy’s” from the Macy’s Inc. department-store chain, “MyLowe’s” from home-improvement retailer Lowe’s Cos. and even Zoeller Co.’s “MyPlumbingStuff.”