Pursuits

Apple iOS 7's Biggest Design Problem

Bloomberg Businessweek’s design director goes deep on Apple’s new operating system

An iPhone 5 operating iOS 6, left, and an iPhone 5C running iOS 7Photograph by David Paul Morris/Bloomberg

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By Richard Turley

September 25, 2013 at 10:11 PM UTC

This article is for subscribers only.

BusinessWeek Cover Image (13_40, 1600x2398)

This article is part of the September 30, 2013 issue of businessweek.

Apple Chiefs Discuss Strategy, Market Share???and the New iPhones

First off, let me say how much I love the design of iOS 7. I’m a Helvetica man myself. I love the look and feel of Dieter Rams products—part of me will be forever midcentury modern. All of that combined means I feel welcomed into the bosom of iOS 7 in a way I didn’t really feel with any of Apple’s other operating systems. So I’m a sucker before I even pick it up.