How to Own a Vineyard, by Former Citigroup Chairman Richard Parsons

The first thing to consider is where you want to be. I bought Il Palazzone because I love Brunello di Montalcino. But I also love Tuscany. I love the people. I love the food. I love the natural beauty of Montalcino. If I just wanted to make wine, I could have bought a vineyard in Long Island. I happen to really like spending time here. Find a place you’re passionate about.

You’re a farmer. You can’t control the weather. When you make a Brunello, you have to follow a set of rules. One is no interference with nature. You can’t irrigate in a dry year. I happen to like traditional methods. I’m kind of old school. If you’re someone who balks at following rules, you can still make wine, but you can’t call it a Brunello. You might want a vineyard in Napa Valley instead.