How to Argue Like a Pundit, by PR Expert Rich Masters
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There are two schools of thought on how to win an argument on television. You can memorize the talking points that the DNC or the RNC sends you and spit ’em out at whoever you’re up against. We call that rip and read, which gets a little stale. The other school is the Joe Biden school of extemporaneous blather. It has the virtue of appearing more genuine and helps you connect with your audience. Face it, Biden is everybody’s favorite D.C. interview. But message discipline and Joe? Oxymoronic.