Pursuits
Sports Agent Mark Steinberg on Tiger Woods's Comeback
Tiger Woods’s agent on turning down sponsorships and having his client back at No. 1
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America loves comeback stories. Nike’s running an ad about Tiger’s return to the top spot [tag line: “Winning takes care of everything”]. It’s unfortunate that the ad was taken out of context. For three-plus years people have asked, “How do you get back to No. 1? What does it take?” It’s very simple: winning. That’s the only context that it was meant in whatsoever.
There were a lot of doubters out there. When Tiger looked me in the eyes and said, “I’m now healthy. I can practice,” I knew it was going to be a scary scene. His health is finally at the level that it was years and years ago.