Pursuits

The Roundup: Personal Branding Steps and More

The Roundup: Personal Branding Steps and More — Getty Images(2); Virgin Produced; Library of Congress

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January 16, 2013 at 7:10 PM UTC

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BusinessWeek Cover Image (13_04, portrait_2x)

This article is part of the January 21, 2013 issue of businessweek.

The week’s cultural offerings, from the career manual Branding Pays to the off-color comedy of Movie 43—and select business-related books, reviewed (how else?) in haiku form.