Pursuits

Love Is Blind and Costs $3 at OkCupid

OkCupid’s new app pairs users who are located near each other and have the same 20 minutes free
Photograph by Matthias Clamer/Getty Images

(An earlier version of this story ran online.)

Late one night in 2002, Sam Yagan got a call from a former Harvard buddy with an idea for a business. What if they created a website with a button that visitors could push to set up a blind date? Yagan told him to call back when he was sober. But the idea got him thinking: Setting people up on random dates would require an enormous database of would-be romantics and their preferences. Then the system would have to identify a bar or restaurant convenient to both parties.