Data Analysis Helps H.Bloom Improve Flower Delivery
H.Bloom crunches numbers to lower costs and cut down on dead flowers
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After leaving the software enterprise company he helped take public in 2009, Bryan Burkhart spent months mulling one question: What was the biggest industry that hadn’t been reinvented by technology?
Title insurance was a possibility. So was property management. After interviewing flower shop owners in New York’s Chelsea neighborhood, Burkhart became fascinated with flowers—a $32 billion market still sometimes managed on notepads in retail shops and grocery stores.