Recovers.org, a Marketplace for Disaster Relief

Recovers.org matches volunteers with people affected by disasters
Volunteers used Recovers.org to organize donation centers in Brooklyn and Queens after Hurricane SandyPhotograph by Adam Golfer for Bloomberg Businessweek

The morning after Hurricane Sandy tore through the East Coast, Caitria O’Neill awoke in San Francisco to find an e-mail from a friend trying to help people in the blacked-out, flooded Lower East Side of Manhattan. O’Neill, 23, set up lowereastside.recovers.org, a website where people could post information on what they needed or how others could help victims of the storm. That same day, after someone in a building in the area posted a request for food, water, and flashlights for 50 senior citizens who couldn’t get down the stairs, 10 people responded with offers of aid. In a week, more than 5,600 people registered as volunteers.

Photograph by Adam Golfer for Bloomberg Businessweek