Why Super PACs Make the Best Attack Ads
Candidates are often too cautious and spoil all the fun
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Republican media strategist Fred Davis has made some of the most attention-grabbing political ads ever aired on television. For Carly Fiorina’s 2010 Senate race, he created a cartoon in which the head of her Democratic rival, California Senator Barbara Boxer, soared cross-country as a giant hot-air blimp. After an old clip of Delaware Senate candidate Christine O’Donnell saying she’d “dabbled in witchcraft” surfaced online, Davis produced an ad showing O’Donnell dressed in black insisting, “I’m not a witch. I’m nothing you’ve heard. I’m you.”