Disney to Preview ABC Shows in Theaters to Build Viewers
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Walt Disney Co.’s ABC network will promote its new series “The River” by showing two full episodes in movie theaters in a bid to lift ratings for the second-place network.
“We love the idea and we think that the benefits of making the show available to more viewers outweigh the impact it might have on ratings for the show,” Paul Lee, president of ABC Entertainment, said in an interview at a conference of TV critics today in Pasadena, California.