John Sculley on Steve Jobs

Sculley was CEO of Pepsi-Cola when Jobs recruited him to be Apple’s CEO in 1983. He fired Jobs two years later

December 1982. A pirate’s flag flew over Bandley II, the Cupertino home to Steve Jobs’s Macintosh team. In preparation for my visit, Steve had told his team that I was president of Pepsi and they should give me a really cool demo because I could become a big customer. The Mac was only a small motherboard with wires running to a makeshift power supply and another bundle of colored wires leading to a 10-inch cathode ray tube balanced on a bench top. To impress me, Andy Hertzfeld, one of Steve’s brightest software engineers, had created a simple animation of dancing Pepsi cans on the screen. I didn’t know enough at the time to appreciate how revolutionary this computer animation was.

The fully developed Mac was still more than a year away from its birth as a commercial product. Steve’s small Mac team averaged only 22 years of age, and Steve himself had just recently turned 27. Even the iconic Mac 128k case that would resemble a 1950s television set hadn’t yet been designed.