Pursuits
Book Review: ‘Car Guys vs. Bean Counters’ by Bob Lutz
Bob Lutz wants to screw the bean counters who screwed the U.S. auto industry
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Car Guys vs. Bean Counters:
The Battle for the Soul of American Business
By Bob Lutz
Portfolio; 256 pp; $26.95
It’s been said that Bob Lutz—Detroit shaman, veteran of General Motors’ Mad Men era, and inveterate ham—often attracted as much attention as his cars. The former fighter pilot wore expensive English suits, gnawed on cigars, and once dismissed global warming as “a total crock of s–t.” While president of Chrysler, he unveiled the first Jeep Grand Cherokee, in 1992, by driving it through a plate glass window. Five years later he modestly shared the secrets of his success in Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time.