<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[Brian Womack - Former Reporter]]></title><description><![CDATA[Brian Womack - Former Reporter]]></description><link>https://www.bloomberg.com/authors/APf97MdVprI/brian-womack</link><image><url>https://www.bloomberg.com/feeds/static/images/bloomberg_logo_black.png</url><title>Brian Womack - Former Reporter</title><link>https://www.bloomberg.com/authors/APf97MdVprI/brian-womack</link></image><generator>RSS for Node</generator><lastBuildDate>Mon, 20 Apr 2026 23:17:10 GMT</lastBuildDate><copyright><![CDATA[Copyright 2026 BLOOMBERG L.P. ALL RIGHTS RESERVED]]></copyright><language><![CDATA[en]]></language><atom:link href="https://www.bloomberg.com/authors/APf97MdVprI/brian-womack.rss" rel="self" type="application/rss+xml"/><item><title><![CDATA[Salesforce Projects Annual Revenue That May Exceed Estimates]]></title><link>https://www.bloomberg.com/news/articles/2017-11-06/salesforce-projects-annual-revenue-that-may-exceed-estimates</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-11-06/salesforce-projects-annual-revenue-that-may-exceed-estimates</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Mon, 06 Nov 2017 22:55:18 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iLHdY.PALbDk/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iLHdY.PALbDk/v1/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Pedestrians walk past signage for the DreamForce Conference in San Francisco, California, U.S., on Monday, Nov. 6, 2017. Salesforce Chief Executive Officer Marc Benioff -- whose central products help businesses manage customer relationships -- wants to find new ways to encourage greater use of the platforms that enable clients to build software and customize features.</media:description></media:content></item><item><title><![CDATA[Google, Salesforce Team Up in Cloud After Takeover Speculation]]></title><link>https://www.bloomberg.com/news/articles/2017-11-06/google-salesforce-team-up-in-cloud-after-takeover-speculation</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-11-06/google-salesforce-team-up-in-cloud-after-takeover-speculation</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Mon, 06 Nov 2017 21:05:00 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iO4Tsk_8Knpw/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iO4Tsk_8Knpw/v0/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>A Salesforce.Com Inc. logo sits on an illuminated iCloud lightbox hanging from the ceiling at the CeBIT 2017 tech fair in Hannover, Germany, on Sunday, March 19, 2017. Leading edge technologies in the digital world are showcased in this annual event which runs March 20 - 24. Photographer: Krisztian Bocsi/Bloomberg</media:description></media:content></item><item><title><![CDATA[HPE to Move HQ From Palo Alto to Santa Clara in Bid to Cut Costs]]></title><link>https://www.bloomberg.com/news/articles/2017-11-02/hpe-to-move-hq-from-palo-alto-to-santa-clara-in-bid-to-cut-costs</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-11-02/hpe-to-move-hq-from-palo-alto-to-santa-clara-in-bid-to-cut-costs</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Thu, 02 Nov 2017 16:43:06 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iyYqVGkJxoQ8/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iyYqVGkJxoQ8/v0/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Hewlett-Packard Enterprise Inc. signage stands at the entrance of the company&apos;s headquarters in Palo Alto, California, U.S., on Monday, May 22, 2016. Hewlett-Packard Enterprise Inc. is scheduled to release earnings figures on after market on May 24. Photographer: David Paul Morris</media:description></media:content></item><item><title><![CDATA[Traditional Tech Said to Push New Sales Incentives to Drive Cloud Use]]></title><description><![CDATA[Microsoft starts new program; Oracle, IBM said to roll out fresh rewards]]></description><link>https://www.bloomberg.com/news/articles/2017-11-02/traditional-tech-said-to-push-new-sales-incentives-to-drive-cloud-use</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-11-02/traditional-tech-said-to-push-new-sales-incentives-to-drive-cloud-use</guid><category><![CDATA[world]]></category><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Thu, 02 Nov 2017 10:00:09 GMT</pubDate></item><item><title><![CDATA[Apttus Is Working With Goldman Sachs on IPO Plans]]></title><link>https://www.bloomberg.com/news/articles/2017-10-13/apttus-is-said-to-work-with-goldman-sachs-as-tech-ipo-list-grows</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-10-13/apttus-is-said-to-work-with-goldman-sachs-as-tech-ipo-list-grows</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Fri, 13 Oct 2017 21:36:29 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iwEc.X7KVx18/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iwEc.X7KVx18/v0/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Goldman Sachs Group Inc. headquarters stands in New York, U.S., on Wednesday, July 13, 2016. Goldman Sachs Group Inc. is scheduled to release earnings figures on July 19. Photographer: Eric Thayer/Bloomberg</media:description></media:content></item><item><title><![CDATA[Dell Will Spend $1 Billion in New Focus on Internet of Things]]></title><link>https://www.bloomberg.com/news/articles/2017-10-10/dell-will-spend-1-billion-in-new-focus-on-internet-of-things</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-10-10/dell-will-spend-1-billion-in-new-focus-on-internet-of-things</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Tue, 10 Oct 2017 15:00:00 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i0EpRWpBQZrg/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i0EpRWpBQZrg/v1/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Pedestrians are reflected in a Dell Inc. advertisement in the Tianhe district of Guangzhou, China, on Saturday, Nov. 30, 2013. China&apos;s government may set its 2014 growth target at 7 percent, the Economic Information Daily reported on Dec. 3, citing the State Information Center. This compares with a goal of 7.5 percent for this year. Photographer: Brent Lewin/Bloomberg</media:description></media:content></item><item><title><![CDATA[Oracle's Ellison Targets Amazon With New Database Technology]]></title><link>https://www.bloomberg.com/news/articles/2017-10-02/oracle-s-ellison-targets-amazon-with-new-database-technology</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-10-02/oracle-s-ellison-targets-amazon-with-new-database-technology</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Mon, 02 Oct 2017 03:28:13 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iD.YHubfOOUI/v240/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iD.YHubfOOUI/v240/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[Hewlett Packard Enterprise Is Said to Plan About 5,000 Job Cuts]]></title><link>https://www.bloomberg.com/news/articles/2017-09-21/hewlett-packard-enterprise-is-said-to-plan-about-5-000-job-cuts</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-09-21/hewlett-packard-enterprise-is-said-to-plan-about-5-000-job-cuts</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Thu, 21 Sep 2017 22:37:11 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iSGtPGGk1xG0/v241/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iSGtPGGk1xG0/v241/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[Oracle’s Push Into Cloud Gathers More Momentum on Sales Growth]]></title><link>https://www.bloomberg.com/news/articles/2017-09-14/oracle-s-push-into-cloud-gathers-more-momentum-on-sales-growth</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-09-14/oracle-s-push-into-cloud-gathers-more-momentum-on-sales-growth</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Thu, 14 Sep 2017 20:35:37 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i6QoKEoD6iB0/v240/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i6QoKEoD6iB0/v240/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[Adobe Wants to Bring Digital Marketing to Your Car]]></title><description><![CDATA[Company sees opportunity as automakers move toward self-driving cars]]></description><link>https://www.bloomberg.com/news/articles/2017-09-11/adobe-wants-to-bring-digital-marketing-to-your-car</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-09-11/adobe-wants-to-bring-digital-marketing-to-your-car</guid><category><![CDATA[world]]></category><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Mon, 11 Sep 2017 13:00:06 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iqMtrqDhM1eA/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iqMtrqDhM1eA/v1/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Vehicles sit in rush hour traffic at the interchange between the Interstate 405 and 10 freeways in this aerial photograph taken over Los Angeles, California, U.S., on Friday, July 10, 2015. The greater Los Angeles region routinely tops the list for annual traffic statistics of metropolitan areas for such measures as total congestion delays and congestion delays per peak-period traveler.</media:description></media:content></item><item><title><![CDATA[Equifax’s Historic Hack May Have Exposed Almost Half of U.S.]]></title><link>https://www.bloomberg.com/news/articles/2017-09-08/equifax-s-historic-hack-may-have-exposed-almost-half-of-u-s</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-09-08/equifax-s-historic-hack-may-have-exposed-almost-half-of-u-s</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Fri, 08 Sep 2017 00:24:25 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/igdnvME36dFI/v239/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/igdnvME36dFI/v239/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[Equifax Says Cyberattack May Have Hit 143 Million Customers]]></title><link>https://www.bloomberg.com/news/articles/2017-09-07/equifax-says-cyber-intrusion-affected-143-million-customers</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-09-07/equifax-says-cyber-intrusion-affected-143-million-customers</guid><category><![CDATA[world]]></category><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Thu, 07 Sep 2017 20:47:00 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/igdnvME36dFI/v239/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/igdnvME36dFI/v239/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[Dell Benefits in First Year After EMC Merger With Sales Up]]></title><link>https://www.bloomberg.com/news/articles/2017-09-07/dell-reports-sales-of-19-billion-on-anniversary-of-emc-deal</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-09-07/dell-reports-sales-of-19-billion-on-anniversary-of-emc-deal</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Thu, 07 Sep 2017 11:47:29 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i6QJpR96zQs0/v241/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i6QJpR96zQs0/v241/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[Dell: I'm Glad I Went and Met With the President']]></title><link>https://www.bloomberg.com/news/articles/2017-09-07/dell-i-m-glad-i-went-and-met-with-the-president</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-09-07/dell-i-m-glad-i-went-and-met-with-the-president</guid><category><![CDATA[world]]></category><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Thu, 07 Sep 2017 10:00:06 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iB.V6SkMFM1g/v229/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iB.V6SkMFM1g/v229/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[Meg Whitman Says She's ‘Not Going Anywhere’ After Uber Search]]></title><link>https://www.bloomberg.com/news/articles/2017-09-05/meg-whitman-says-she-s-not-going-anywhere-after-uber-search</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-09-05/meg-whitman-says-she-s-not-going-anywhere-after-uber-search</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Tue, 05 Sep 2017 22:12:29 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i8.mqxJSlhsc/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i8.mqxJSlhsc/v0/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[HPE Surprises With Revenue Gain After Slimming Down]]></title><link>https://www.bloomberg.com/news/articles/2017-09-05/hpe-signals-that-plan-to-slim-down-paying-off-with-sales-gain</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-09-05/hpe-signals-that-plan-to-slim-down-paying-off-with-sales-gain</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Tue, 05 Sep 2017 20:45:34 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iPOWvIR2zWS0/v241/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iPOWvIR2zWS0/v241/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[How VMware's Partnership With Amazon Could End Up Backfiring]]></title><description><![CDATA[Customers try the cloud through AWS, but Amazon has a history of competing with its best partners]]></description><link>https://www.bloomberg.com/news/articles/2017-09-01/how-vmware-s-partnership-with-amazon-could-end-up-backfiring</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-09-01/how-vmware-s-partnership-with-amazon-could-end-up-backfiring</guid><category><![CDATA[world]]></category><category><![CDATA[technology]]></category><dc:creator><![CDATA[Dina Bass]]></dc:creator><pubDate>Fri, 01 Sep 2017 10:00:07 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i0_f6jVS4j68/v1/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i0_f6jVS4j68/v1/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>Andy Jassy, chief executive officer of web services at Amazon.com Inc., speaks during the Amazon Web Services (AWS) Summit in San Francisco, California, U.S., on Wednesday, April 19, 2017. Jassy is leading a push into artificial intelligence to boost Amazon&apos;s cloud computing, which commands about 45 percent of the market for infrastructure as a service, where companies buy basic computing and storage power from the cloud.</media:description></media:content></item><item><title><![CDATA[Dell Says EMC Merger Pays Off as Customers Seek 'Fewer Partners']]></title><link>https://www.bloomberg.com/news/articles/2017-08-29/dell-says-emc-merger-pays-off-as-customers-seek-fewer-partners</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-08-29/dell-says-emc-merger-pays-off-as-customers-seek-fewer-partners</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Tue, 29 Aug 2017 22:15:01 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iBEjU_e2ljGY/v219/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iBEjU_e2ljGY/v219/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[Salesforce Raises Annual Forecast on Bigger Product Lineup]]></title><link>https://www.bloomberg.com/news/articles/2017-08-22/salesforce-raises-annual-forecast-on-bigger-lineup-of-products</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-08-22/salesforce-raises-annual-forecast-on-bigger-lineup-of-products</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Tue, 22 Aug 2017 20:43:25 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i1UpHN3pveRo/v242/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i1UpHN3pveRo/v242/-1x-1.jpg"/><media:description/></media:content></item><item><title><![CDATA[After One of Tech’s Biggest Breakups, HP Inc. Comes Out on Top]]></title><description><![CDATA[The company's stock is up 25 percent since January.]]></description><link>https://www.bloomberg.com/news/articles/2017-08-22/after-one-of-tech-s-biggest-breakups-hp-inc-comes-out-on-top</link><guid isPermaLink="true">https://www.bloomberg.com/news/articles/2017-08-22/after-one-of-tech-s-biggest-breakups-hp-inc-comes-out-on-top</guid><category><![CDATA[technology]]></category><dc:creator><![CDATA[Brian Womack]]></dc:creator><pubDate>Tue, 22 Aug 2017 10:00:14 GMT</pubDate><media:content url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/izkJqDWHoy1o/v0/piHJkQ_WoLj1E/-1x-1.jpg" type="image/jpeg"><media:thumbnail url="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/izkJqDWHoy1o/v0/piHJkQ_WoLj1E/-1x-1.jpg"/><media:description>UNITED STATES - AUGUST 26: New Hewlett Packard (HP) laptops are arranged for a photo in San Francisco, California, U.S., on Wednesday, Aug. 26, 2009. The new HP Envy 13 is 0.8-inches thin, weighs 3.74 pounds, and features up to 18 hours of battery life according to HP. The laptop computer has a starting price of $1,699. (Photo by Kimberly White/Bloomberg via Getty Images) Photographer: Bloomberg/Bloomberg</media:description></media:content></item></channel></rss>